Preparing for a Very Different Kind of Home Opener

If you're a Red Sox fan then you've probably seen the mysterious rectangle out in center field that is part of the "Green Monstah". What you may not know is that hiding behind that green "garage door" is a restaurant and bar called The Bleacher Bar. The Bar features a large, floor to ceiling window which enables customers to view the game at field level while they eat and drink to their heart's content.

The Scope of Work:

The Bleacher Bar's owners originally approached ABA in 2008 and challenged us to come up with a visual solution that would create one-way viewing from the bar to the field. It had to color match the Green Monster exactly, be completely opaque to the players on the field, and most of all, last through brutally hot summers and frigid winters.

The Process:

As with previous years, ABA selected Contra Vision® Performance™ perforated window film with its 40% transparency and ease of application. Our production department made sure that the ink used in the printing process was a perfect match to “Green Monster Green" and onto ABA's large format screen presses the Contra Vision® materials went.

This year’s installation traded the usual March frigid temperatures for a hot and muggy ninety-five degrees, accompanied by masks and COVID safety precautions. We wouldn’t miss it for anything though – as long as baseball is in session, and Bleacher Bar remains open, we’ll be gearing up those windows for our favorite season!

The Outcome:

While this year may be a different kind of opening day, you know where you’ll find us watching the Red Sox this Friday night at 7:30pm. #underthebleachers

Have a visual marketing challenge for the team at ABA? Request a quote or give us a call at 781-344-3555. We’ll be ready and at bat when you need us.